The Time Life Music collection represents one of the most ambitious direct-marketing music projects of the late 20th century. Originally a division of the Time Warner media giant, Time Life Music became famous for its iconic television commercials (“boom, boom, out go the lights...”) that sold curated, themed box sets of CDs and cassettes. These collections focused on specific genres, eras, or moods, such as Classic Rock , Sounds of the Seventies , Mood Mosaic , Country USA , and The Soul Story .
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