Ideas Que Pegan — Pdf

): Use "anti-authorities" (real people), vivid details, or "testable credentials" that allow the audience to verify the idea themselves. motional (

): Use sensory language and tangible imagery. Avoid abstractions so everyone understands the same thing. pdf ideas que pegan

): Find the essential core of your idea. Strip away everything that isn't vital to make it compact and deep. nexpected ( Inesperado ): Use "anti-authorities" (real people), vivid details, or

): Capture attention by breaking a pattern or challenging expectations. Maintain it by creating a "gap" in people's knowledge that they want to fill. ): Find the essential core of your idea

): Use narratives to provide a "mental flight simulator," helping people visualize the situation and motivating them to act. Strategic Resources (PDFs & Summaries)

Ideas que pegan (Spanish title for Made to Stick by Chip and Dan Heath) provides a framework for creating messages that are memorable and influential.