This case study draws on the concepts of social media's impact on personal and public lives. The notion of "mediatization" (Couldry & Hepp, 2013) suggests that media, including social media, increasingly shape our understanding of reality. The "viral spiral" ( boyd, 2011) model explains how information spreads rapidly online, influencing public discourse.
The proliferation of social media has led to a significant shift in the way information is disseminated and consumed. The viral spread of a video can have far-reaching consequences, both for the individual involved and the broader societal discourse. This paper examines the case of Trisha Krishnan's MMS bathroom viral video, which sparked a heated discussion on social media platforms. Through a critical analysis of the event, this study aims to explore the implications of social media on personal and public lives. Trisha Krishnan - Hot MMS Scandal - BathRoom Full Video LINK
Couldry, N., & Hepp, A. (2013). Conceptualizing mediatization: Consequences of a conceptual metaphor. Media, Culture & Society, 35(2), 191-204. This case study draws on the concepts of