Within six months, it had 8 million views. Natsukawa’s producer, veteran Seiji Kameda (Tokyo Incidents, Shiina Ringo), describes working with her as “un-learning” modern production.
After moving to Tokyo at 18, she spent three years performing in live houses to audiences of ten or fewer. Her break came not from a TV talent show, but from a now-deleted demo uploaded to YouTube: Ame no Asa ni (On a Rainy Morning). The clip, filmed on a smartphone in her cramped apartment, shows her playing a slightly out-of-tune upright piano while rain streaks the window. No effects. No filter. saya natsukawa
“Perfection is a lie,” she says. “The crack is where the light gets in. Didn’t Leonard Cohen say that?” Next month, Natsukawa embarks on her first acoustic tour of bookstores and small galleries—venues with capacities under 200. “I want to hear people breathe,” she explains. She’s also quietly working on an English-language EP, though she’s nervous. “My English is very katakana ,” she admits, grinning. Within six months, it had 8 million views