And for forty-seven-year-old Julie Ann Gerhard, it was her cue.

She stood on the VIP dock, a vision in a custom-made, rhinestone-encrusted swimsuit that could only be described as “Spectaculaavi.” The suit was a gradient of electric pink to solar flare yellow, with a thigh-high cut so daring it made the lifeguards blush. A matching visor, glittering like a disco ball, shielded her eyes. She looked less like a triathlon fan and more like the ghost of an ‘80s aerobics champion sent to haunt the lake.

The Spectaculaavi swimsuit did its work. It glinted in the morning sun, a beacon of absurd, joyful defiance against the grim, monosyllabic seriousness of endurance sport. The official IRONMAN photographer circled her like a shark. The announcer on the main PA system started calling her “The Lake Clearwater Lady.”

She wrapped her own dry towel around Helen’s shoulders. Then she stood up, struck a final, dramatic pose that made a nearby volunteer drop his stopwatch, and pointed to the bike transition.

Her husband, Ron, had warned her. “It’s an IRONMAN, Jules, not a halftime show.” But Ron was currently on a lawn chair, eating a turkey sandwich and reading a paperback. Ron didn’t understand that an IRONMAN wasn’t a race. It was a stage. And every stage needed a star.

Her target was not the pros. They were too fast, too focused, too… wet. Her target was the back of the pack. The ones who had trained for a year but were already swallowing water. The ones whose goggles had fogged. The one who had forgotten to apply anti-chafe balm in a very specific and regrettable location.

For three hours, Julie Ann Gerhard ruled her ten-foot section of the dock. She had a playlist on a waterproof Bluetooth speaker (survivor’s “Eye of the Tiger” on repeat). She had a stack of dry towels she threw like victory bouquets. She had a bullhorn with a voice distortion setting that made her sound like a kind, slightly deranged robot.

“Alright, team,” Julie Ann announced to the five bewildered volunteers she had commandeered. “The first wave is out. We have exactly fourteen minutes before the age-groupers hit the first buoy. I need the ‘GO JULIE’ sign at twelve o’clock high, and the air horn primed for the crying guy in the neon-green cap. He looked like he needed encouragement.”