Influence The Psychology Of Persuasion By Robert Cialdini 〈Windows〉

Let’s break down the six weapons of influence and, more importantly, how to defend yourself against them. The Rule: If you give me something, my brain forces me to want to give you something back.

We are wired to hate loss more than we love gain. Cialdini notes that compliance professionals use two specific scarcity triggers: ("Only 3 left in stock!") and time limits ("Sale ends tonight!"). influence the psychology of persuasion by robert cialdini

Every day, you say "yes" to something you didn't plan on agreeing to. Let’s break down the six weapons of influence

But knowing the switch is there? That is the first step to freedom. That is the first step to freedom

The magic happens when the commitment is . Fraternities make pledges endure painful "hazing" not to be cruel, but because if you work hard to join a group, you will convince yourself the group is amazing to justify the effort.

Tupperware parties (the host is your friend, so you buy to please her). The salesperson who "discovers" they went to the same college as you. The politician who rolls up their sleeves and eats a hot dog to look "just like you."

The commercial with a dentist in a white coat (who is actually an actor). The financial advisor who hangs their diplomas on the wall (even if they are from a non-accredited school). The trainer who insists you call them "Coach."